Arpit Maheshwari

I'm a

About Me

Why Design?

Coz to design is humane. Design reaches to the people and impacts their lives. Therefore, I like to design. I am passionate about creating solutions that enable people to do more, know more, and be more…

Roles and Interests

I have strategized and designed, multiple digital platforms and connected application ecosystems, to solve complex business problems and transform businesses digitally.

I understand data and tech. I have worked on frontend, SEO, digital marketing and web accessibility.

  • User Experience Design (UX)
  • Customer Experience (CX)
  • Design Strategy
  • Interaction Design (IxD)
  • Product Management
  • Usability Testing
  • Web Accessibility
  • HTML 5 & CSS 3


My work is bound by NDAs, but please feel free to connect if you want to know more.

AdTech Aggregation Platform

Duration: 3 years

Think about how Uber disrupted the world of commutes. Before Uber, one had to leave their apartment, find cabs, negotiate and then commute. Now, it all happens with a few clicks.

Similarly, gone are the days when one had to plan an outdoor campaign, scout cities for the best adsites, negotiate with various site owners, sign contracts and then book. We have built an AdTech solution to automate outdoor advertising in real-time, with just a few clicks.

Enterprises EdTech Platform for Working Professionals

Duration: 6 years

Professional learning on job

Built a comprehensive EdTech solution to help the mechanical engineers to learn & train, while they are on the job and on their own.

The platform served 350,000 plus engineers from diverse set of industries like NASA, Ford, Toyota Worldwide, Airbus, Boeing, GE, Lockheed Martin, Apple, Samsung and others learned the complexities of CAD, PLM, IoT etc., in 8 languages.

EdTech Case Studies

Journey So Far


12+ Years

The journey has been quite eventful. Worked with enterprises, services & startups... Launched, nurtured products & solution... Built teams, hired & mentored talent... More to come...


Executive MBA in Business Analytics

July 2017 - June 2018

Institute of Management Technology, Center for Distance Learning, Ghaziabad, India

Bachelor of Engineering in Electronics and Communication

July 2006 - June 2010

Shri Vaishnav Institute of Technology and Science, Indore, India

Professional Experience

Sahaj AI Software Solutions

Remote, India

December 2019 - Present

I am crafting disruptive AdTech solutions, to aggregate and automate how the Outdoor Advertising industry works in the UK. The goal is to create a suite of applications to automate £ 250 M of media campaigns and advertise outdoor in real-time.

PTC Inc.

Pune, India

March 2014 - December 2019

I strategized and designed the customer experience for the PTC University’s EdTech solutions. The goals were to drive product adoption and customer retention through training and education. We had a diverse user base of active 350K+ users and 550K+ visits annually.

Equal Experts

Pune, India

December 2012 - March 2014

I created customer loyalty and reward solutions. The goals were to inspire brand loyalty, engagement and retention for more than a Million telecom subscribers in the UK.

Tata Consultancy Services

Pune, India

September 2010 - December 2012

I started my career and later led multiple projects at TCS Mobility delivery center for Fortune 500 enterprises.

Open to Contribution

It's always good to contribute back


I am open to mentor budding designers and start-up entreprenuers.

Pro Bono

I am open to help NPOs and charities, with my skills.