I am a Hulk fan :-). I am passionate about creating solutions that enable people to do more, know more, and be more...

I bring 14 years of experience in designing platforms in rising sectors like AdTEch, EdTech, Telecom, Customer loyalty, Pharma, Logistics, Finance, and more.

Why do I design

Because to design is humane. Design reaches people and improves their life. Therefore, I design.

Who Am I

I am a work in progress. A lifelong learner, I like to explore possibilities and solutions. I believe that the meaningful application of design and business strategy can have tremendous potential to impact lives.

How I design

• I listen. I understand people, their emotions, cognition, and inner drive.
• I believe in the simplicity of the progressive iterations. I prioritize usability and inclusiveness over the aesthetics. Design is for all and so is the web.
• I prefer to ship products early and keep on improving them based on the feedback cycles.
• I value teamwork. Design is all about collaboration, second opinions, and feedback.

What I bring

• I have experience working across the complete UX design cycle from user research to usability testing.
• I have an eye for the products. I have launched solutions, nurtured them to maturity, maintained them, and have later merged them into other product offerings.
• I understand data. I know how to draw insights from it.
• I understand technology. I understand frontend coding, SEO, digital marketing, web accessibility, agile, and scrums.

Whom do I work for

I am the advocate of my users.

Whom do I work with

Everyone in the ecosystem! My cross-functional experience helps me to easily collaborate with fellow designers, business analysts, scrum masters, product owners, developers, QAs, translators, and others. I can understand their perspective and terminologies, and therefore can communicate effectively.