Telefónica MyO2 & Priority Moments

MyO2 — the whole account, handled alone.

MyO2 (2014) is O2 UK's self-service app. A customer runs the entire account from it — data and usage, the bill, a tariff change, an upgrade — without dialing anyone. The math underneath it is blunt: every self-service task that lands is a contact-centre call that never happens.

I designed the flows for how usage, billing, and tariff changes should move, then wrote the front-end that shipped them. The screen a customer tapped was the screen I drew, in the code I wrote. On contract through Equal Experts, the consultancy O2 brought in to build the product.

MyO2 went on to serve more than 4 million users. Those self-service journeys ran on screens I designed and built.

Priority Moments — a reason to open the app every week.

O2 Priority Moments (2013) is O2's loyalty programme. Rewards and offers from high-street brands — Odeon, M&S, Caffè Nero — surfaced through the app and mobile web, matched to a customer by interest, behaviour, and location. Being an O2 customer had to pay out weekly, not just on bill day.

It launched in July 2011 behind a £6m national campaign and reached 2.6 million registrations in year one. The app passed 2.5 million-plus active users and held the only 5-star App Store rating among UK loyalty programmes. Same as MyO2: I designed and built the reward and offer screens on mobile web, on contract through Equal Experts.

The job was the opposite of MyO2's. MyO2 is a utility — get in, do the task, get out. Priority Moments is a habit — the screen has to make a coffee or a cinema ticket land as a small, earned win at the right moment, without drowning it in fine print. Same designer, same stack, opposite job.

Both sides of the handoff, on the device people carry.

On both products I owned both sides of the handoff. I drew the screens, then wrote the front-end that shipped them — nothing lost between a design file and an engineer who never saw the intent behind it.

All of it was mobile web, under one of the UK's biggest consumer brands, where small things stop being small. A tap target, a spinner, a billing figure that has to be exact — each one lands on a stadium at once. Both products were delivered for O2 through Equal Experts, the consultancy O2 brought in and that publicly states it built MyO2 and Priority Moments for the carrier.

Plainly: the outcome figures on this page are public — reported by O2 and Equal Experts — not personal KPIs I'm claiming. The claim is the work. Every screen designed and built by me.

The receipt.

Public outcomes — O2 / Equal Experts