ARPIT
MAHESHWARI
15+ years shaping digital futures.
"I design for the person who will never know my name, but will feel my work."
I'm a Principal Product & UX Designer based in Indore, India. Over 15 years I've built platforms handling hundreds of millions in media operations, served hundreds of thousands of enterprise learners, and enabled private equity firms to make faster investment decisions — all through human-centred design.
Industries I've designed for
across platforms
transformed
impacted
disrupted
MY DESIGN
PHILOSOPHY
What guides my work
Empathy before pixels
Every design decision begins with a person — their goals, frustrations, and mental models. I spend more time listening than sketching. Understanding comes first; solutions follow. A solution without empathy is just decoration.
Simplicity is earned, not given
Simple interfaces are the hardest to design. They require deep understanding of the problem, the courage to remove what doesn't serve the user, and the discipline to resist over-engineering. Complexity is easy. Clarity is the work.
Ship, learn, evolve
Products are never finished — they're grown. I believe in launching early with intent, observing real behaviour, and iterating based on evidence. A product shipped and refined beats a perfect product never launched.
Accessibility is not optional
Designing for the margins improves the experience for everyone. Inclusive design isn't a constraint — it's a creative challenge that makes better products. Every user deserves a dignified experience.
Design must speak business
Beautiful design that doesn't move the needle is a vanity project. I measure success in outcomes — adoption, retention, task completion, revenue impact. Good design and good business are not in tension; they're inseparable.
Collaboration multiplies ideas
I work fluidly with engineers, product managers, data scientists, and business stakeholders. The best design decisions emerge from honest cross-functional tension — not from a designer working in isolation and handing things over a wall.
SELECTED WORK
05 ProjectsADTECH DISRUPTION
OOH · US & UK 2019–2025 02AI FOR PRIVATE EQUITY
FinTech · AI 2025 03ORG REVOLUTION
Flat Hierarchy SaaS 2025 04ENTERPRISE EDTECH
Learning · 350K+ Users 2014–2019 05LOYALTY PLATFORM
Telecom CRM · UK · 1M+ 2012–2014DESIGN
THAT
WORKS.
I work at the intersection of design and business — creating solutions that are technically feasible, commercially viable, and deeply human.
Start a projectPRODUCT DESIGN
End-to-end — from zero to shipped. Information architecture, wireframes, high-fidelity UI, and design systems that scale.
UX RESEARCH
Qualitative interviews, usability tests, heuristic audits. Turning ambiguity into insight before a pixel is drawn.
AI-AUGMENTED DESIGN
Integrating AI into product flows — intelligent dashboards, decision tools, and interfaces that stay human.
DESIGN STRATEGY
Finding the right problem before solving it, then building the roadmap to get there.
FRONTEND PROTOTYPING
HTML/CSS/JS prototypes that live in browsers, not just Figma.
HOW I WORK
ProcessEMPATHISE
Deep listening before assumptions. Understanding what users truly need — not what they say they want.
SOLUTIONISE
Multiple directions explored. Diverge first, then converge on what evidence supports.
PROTOTYPE
Fail cheap, learn fast. Lo-fi before hi-fi. Ideas tested before they become expensive assumptions.
SHIP & GROW
Launch is day one, not the finish line. Products grow through continuous feedback loops.
SKILLS & EXPERTISE
Tools, craft & competenciesCore design skills
Core competencies
MY JOURNEY
Crafting disruptive AdTech solutions to automate and aggregate outdoor advertising operations across the US and UK. Transforming how a $400M media house plans, operates, and delivers campaigns — reducing campaign setup time by 70% through a unified digital platform.
Led strategy and experience design for PTC University's EdTech platform — serving 350,000+ active users and 550,000+ annual visits. Clients included Fortune 500 organisations across aerospace, automotive, and technology sectors.
Designed customer loyalty and reward solutions for a major UK telecom operator, driving engagement and retention for over 1 million subscribers.
Built mobile solutions for Fortune 500 enterprises in TCS's mobility horizontal — bridging hardware engineering backgrounds with intuitive user interfaces.
Executive MBA in Business Analytics. Bridged product design with data-driven strategy — enabling actionable insights across complex user systems.
Bachelor of Engineering in Electronics and Communication. A foundation in systems thinking that continues to inform how I approach product architecture and technical constraints in design.
Telecommunication internship — first exposure to enterprise-scale systems and the criticality of reliable, user-facing infrastructure.
Updated March 2025
WHAT I'M DOING NOW
Currently working on
Currently reading
Currently thinking about
READ MY BLOG
Design thinking, product strategy, and stories from 15 years of building digital products — on Medium.
Tools & tech
Get in touch
LET'S
BUILD
TOGETHER.
Open to freelance, full-time & advisory roles.
The best conversations start on LinkedIn.