AI-First Product Design & Strategy · 15 Years
I'm Arpit Maheshwari — an AI-first product designer and strategist based in Indore, India, working remotely. I design intelligent digital experiences where AI amplifies human capability — from smart dashboards and ML-powered screening tools to accessible, launch-ready platforms.
I bring 15 years of deep experience designing platforms where AI meets human-centred design. From programmatic ad platforms powered by machine learning to AI-based private equity screeners, I design the interfaces that make intelligent systems usable, trustworthy, and effective.
Based in Indore, India and working remotely, I bridge the gap between what AI can do and what users actually need. I understand data pipelines, ML model outputs, and algorithmic decision-making — which means I can design AI-powered products that don't just look good, but think clearly.
A snapshot of where my focus is today — updated regularly.
Designing an AI-driven programmatic platform that uses machine learning to aggregate inventory, automate campaign planning, and optimize media buying across the US and UK outdoor advertising market. Built for non-technical media buyers — making AI-powered decisions feel intuitive.
Designed an intelligent screening platform that uses AI to evaluate and rank potential investment targets for private equity firms. Simplified complex financial data, risk signals, and market indicators into actionable dashboards for deal teams.
Discuss this workLed UX strategy for a multi-locale education platform across 11 geographies. Integrated accessibility standards and consolidated scattered content types into a cohesive learning experience.
Discuss this workDesigned the reward and loyalty experience for O2 Priority that increased daily active engagement. Merged two legacy products into a single coherent offering to inspire brand loyalty and retention for over a million telecom subscribers in the UK.
Discuss this workRearchitected the O2 customer self-service app with streamlined billing, plan management, and support flows — cutting inbound support tickets significantly.
Discuss this workWhat guides my work
I design at the intersection of artificial intelligence and human experience — making intelligent systems usable, trustworthy, and commercially viable.
Start a ProjectUnderstand the problem space through user interviews, stakeholder workshops, competitor audits, and data analysis before touching any design tools.
Define the problem clearly, then use design frameworks to ideate multiple solutions. Divergent thinking before convergent clarity.
Test ideas with quick lo-fi prototypes. Fail fast, learn faster. Usability tests with real users refine solutions before build begins.
Ship, measure, iterate. Design doesn't end at handoff — I stay engaged through launch and feedback cycles to evolve the product over time.
Regardless of sector, I keep users at the center. My cross-domain experience lets me bring fresh perspectives to complex product challenges.
PTC University Learning Connector serves users across 11 geographies. A significant proportion rely on screen readers. Here's how we approached inclusive design at scale.
There's a difference between a plan and design. Design for the present means adapting your work to the reality users face today.
When we create layouts, we expect readers to follow our intended sequence. Reality: they scan, jump, and abandon.
Whether you're building an AI-powered product that needs a designer who understands ML, redesigning a data-heavy platform for clarity, or looking for a fresh perspective on your product strategy — I'd love to talk.
